Local Heroes is RTÉ's cross platform initiative to get Ireland back working. I designed the Local Heroes brand. The emblem is to embody an aerial shot of a community with its network of streets, as well as looking like a group of local people discussing a way of making their community better. The identity rolled out across a variety of media from print, TV and online. It was used by local businesses to spread awareness to keep business local. Very cool one to be part of. Hopefully it catches on.
Screen grab from a televised message from Local Heroes.